Another legal franchise model
The legal market is starting to open up first, and law firms are worried. Their approach to the xetrnal threats seems currently to be taking 2 main forms :-
- Smaller firms merging, hoping that strength in numbers and greater financial strength may help them
- A franchise model, with marketing dealt with by non-lawyers, the leaders in this new way of doing law being Quality Solicitors
As regards the franchise model, a number of firms are refusing to join Quality Solicitors on the basis that they lose their identity almost completely, so are looking for a looser or more flexible type of model and they are not happy with the relatively high level of turnover they must pay to Quality Solicitors (allegedly). Other entrants in this niche are emerging with variations on the Quality Solicitors theme, one of which is Everyman Legal.
The rationale and pitch of Everyman seems to be to assist commercial solicitors start practices in co-operation with other lawyers in their area. From our experience of law and lawyers, co-operation between them is a big ask.
From what we know of Everyman and some other avowed entrants such as High Street Lawyer, they talk a good game, but to provide the answer smaller firms are looking for i.e how to compete with huge businesses with big marketing budgets, you need hard cash. The same issue faced quality Solicitors but being first in, and after making some very smart moves, they have a good deal of cash in the bank. Whether others can now follow is a moot point.



